Have you ever witnessed a first-time mom preparing for an interview with a potential babysitter, or worse, the aftermath when they realize not one person is in existence that could handle their child's care? It might seem crazy to the bachelor observing, but this is kind of how I react during the initial branding phase to a startup or the potential collaboration with another design house. Can they really handle this? Are they picking up what I'm throwing down? How do I know I can trust my fragile new brand or project in some stranger's hands? They don't love it like I do! You know... Those kinds of thoughts. Here are some things I consider when I'm looking for custom design in Peoria: