In a world where digital window shopping runs rampant and online shopping in general is more popular than ever, retail is on the ropes. So, it's more important than ever before for retail stores to differentiate themselves. You need to create an experience for customers that makes coming in worth the trip. That 'experience' can encompass a lot. It's customer service. It's navigability. It is absolutely the aesthetic of your brick-and-mortar storefront. What your store looks like matters. It gives your store an unmistakable 'vibe' and helps communicate to customers what you're about and why your store is worth spending time in. How can you make that happen? You'll need to do things visually that set you apart from the competition. Following the crowd won't help. It's time to get unique.